With science and innovation at heart, Maurten fuels the best endurance athletes in the world.
“We believe our product and knowledge from working with the best endurance athletes in the world will help fuel Team Novo Nordisk. We’ve witnessed numerous world records and major victories from our athletes and teams over the last few years, we’re excited to continue building on that momentum.”
Maurten is a sports nutrition & technology company that, in 2015, introduced natural hydrogel technology as a way to take sports fuel to the next level. Since 2016, the company has fueled the world’s s best endurance athletes across a wide range of sports with primary focus within cycling, running and triathlon. Results include wins across the grands tours of cycling, over 20 major marathon wins in a row and multiple world records.
In 2018, the company launched the GEL 100, the world’s s first gel based on hydrogel technology. The new product was used by Eliud Kipchoge when he set a new marathon World Record in September 2018, and when he broke the two-hour marathon barrier in fall of 2019, an unofficial World Record. Continuing broadening the product lineup, Maurten has since also launched GEL 100 CAF 100 and DRINK MIX 320 CAF 100, both which contains 100mg of caffeine in addition to a high amount of carbohydrates.
Maurten works with the leading brands and teams within pro cycling, including multiple World Tour teams and Pro Continental teams. Other Maurten ambassadors include Sir Mo Farah, Kilian Jornet, Mary Keitany, Jan Frodeno, Kenenisa Bekele, Jim Walmsley and Premier League team Tottenham Hotspur. The company is based in Gothenburg, Sweden.