What is Team Novo Nordisk?

Team Novo Nordisk is the world’s first all diabetes professional cycling team. All our athletes compete with type 1 diabetes. We race to inspire, educate and empower everyone affected by diabetes as we compete against the best cyclists in the world.

We see everyone who is affected by diabetes as part of our team. We are all connected and work together to provide each other hope and inspiration to keep chasing our dreams.

Our Mission

The Team Novo Nordisk mission is to inspire, educate and empower people affected by diabetes.

When diagnosed with diabetes, many people think it means they won’t be able to live life the way they’d hoped. Team Novo Nordisk hopes to show the world what may be possible with diabetes.

What is Diabetes?1

When you eat, some of your food is broken down into sugar (also called “glucose”). Sugar travels in your blood to all your body’s cells, where it is needed for energy. A hormone called insulin helps sugar move from our blood into your cells.

When you have diabetes, your pancreas makes little or no insulin, or your body prevents the insulin you do make from working right.

There are two types of diabetes. Type 1 diabetes develops when the body cannot make any insulin, the hormone that controls blood sugar. Type 2 diabetes develops when the body cannot produce enough insulin, the hormone that controls blood sugar, or the insulin that is produced does not work properly.

For more information, please visit our Sports and Diabetes page.

Team History

Phil Southerland, co-founder and CEO of the team, and Novo Nordisk came together to create Team Novo Nordisk, based on a shared vision to inspire, educate and empower people around the world affected by diabetes.

In 2006, Phil Southerland and Joe Eldridge assembled a group of eight cyclists with type 1 diabetes to take on the grueling 3,000 mile Race Across America and raise diabetes awareness. The team went on to win the event in 2007, 2009 and 2010 and quickly became a magnet for endurance athletes with diabetes.

Southerland’s passion for cycling and mission to inspire built a world-class racing program of athlete ambassadors who were changing the way the world saw diabetes. Today, Team Novo Nordisk competes on a global scale and its athletes are vehicles of empowerment for people with diabetes worldwide.




Press and Media

For all press and media requests please contact Team Novo Nordisk press officer, Fitzalan Crowe at fitzalan.crowe@teamnovonordisk.com


For questions about the Team Novo Nordisk online store, please contact:

Email: contact@sportyfied.com

Tel: +45 3332 3335

Contact Us


Join Our Team

We’re always looking for new athletes who will help make our team stronger. Tell us how you can help in our global mission to inspire, educate and empower everyone affected by diabetes.

Team Novo Nordisk ensures all information submitted in your application will be kept strictly confidential.

Please consult your health care professional if you have any questions or concerns about your condition.

1. Novo Nordisk. What Is Diabetes? Princeton: Novo Nordisk, 2013. Print.