Win Two RideLondon VIP Passes

19 July 2018

Help cheer on Team Novo Nordisk as we race to inspire in the UK, and you could win two VIP passes to meet the team and see us race at RideLondon on July 29!

How it works

Post a photo with one or more of the following elements:

  • Something British (Union Jack, Double-decker Bus, Big Ben, The Beatles, Harry Potter…)
  • Something cycling-related (a bike, a helmet, a cycling jersey…)
  • Something Team Novo Nordisk (a TNN kit, T-shirt, sticker, a homemade TNN sign…)

Use #ChangingDiabetes and tag @teamnovonordisk

On July 27, 2018, we will select a winner at random to receive two VIP passes with access to the hospitality marquee at the RideLondon finish area on The Mall near Buckingham Palace!

This competition is open to UK residents* only. See full Details & Official Rules below.

PLEASE NOTE: we want to see your achievements! Please do not post photos showing any diabetes-related products or treatment, such as meters, pens, test strips, or injections — they will be disqualified.

*Travel is not included. Potential winners are responsible for their own transportation to and from the race.

Details & Official Rules


Promotion begins on July 19, 2018 and ends on July 26, 2018, when all entries must be received (“Promotion Period”).

Prize Winners will be selected by Team Novo Nordisk from all eligible* entries and announced on July 26, 2018.


To enter, post a photo (including one or more of the following: something British, something cycling-related, something Team Novo Nordisk-related) to Facebook, Twitter or Instagram, tagging @teamnovonordisk and using the hashtag #ChangingDiabetes.

Posting a photo automatically registers you for a chance of winning. Winner selection will be conducted by random drawing from all eligible* entries on or about July 26, 2018 (the “Drawing Date”).

Participants may submit as many photos as they like. You do not need to have diabetes to participate. Entry and participation void where prohibited. Photos showing any diabetes-related products or treatment, such as meters, pens, test strips or injections, will be disqualified.


Winners will receive two VIP passes to the hospitality marquee at the RideLondon finish area, and a meet-and-greet with the Team Novo Nordisk RideLondon squad.


Winner selection will conducted by Team Novo Nordisk athletes and staff from all eligible* entries and announced on July 26, 2018 . Potential winners will be notified with a message from the team on the winning post.

If a potential winner cannot be contacted or does not respond within 24 hours days from the date Team Novo Nordisk first tries to notify him/her, such potential winner forfeits all rights to win the Promotion or receive the prize.

Team Novo Nordisk may contact participants about potential utilization of photos.

Have a question? Send us a message on Facebook or Twitter.

* Health care professionals are not eligible. Local laws and regulations apply. Void where prohibited. 

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