Team Novo Nordisk Announce New Partnership with Finish Line

ATLANTA, GA – March 5th, 2025 – Team Novo Nordisk, the world’s first all-diabetes professional cycling team, announce a new partnership with Finish Line, a leader in bicycle care and maintenance products.

As the official bicycle care partner of Team Novo Nordisk, Finish Line will provide its premium range of lubricants, cleaners, and maintenance products to ensure the team’s equipment performs at the highest level throughout the season.

“Maintaining our equipment to the highest standard is critical to our performance, and we’re thrilled to have Finish Line as our official bicycle care partner,” said Vassili Davidenko, General Manager of Team Novo Nordisk. “Their expertise and innovative products will play a vital role in keeping our bikes in peak condition, allowing our riders to push their limits and inspire the global diabetes community.”

“Finish Line is proud to support Team Novo Nordisk and their inspiring mission to redefine what’s possible in the world of cycling and diabetes management,” said Thomas Finn, Marketing Manager at Finish Line. “Their work is not only groundbreaking but also deeply personal to us, as their mission is near and dear to our hearts. Their determination, innovation, and teamwork perfectly align with our commitment to delivering high-performance products that help athletes achieve their best. We’re honored to be part of their journey and look forward to contributing to their success both on and off the bike.”

Through this collaboration, Team Novo Nordisk continues to strengthen its network of partners dedicated to supporting athletes living with diabetes. With Finish Line’s cutting-edge products, the team will benefit from optimal equipment performance, allowing them to focus on competing at the highest levels of the sport.

For more information, visit www.finishlineusa.com.