Team Novo Nordisk Announces Partnership with Airofit
22 September 2022
ATLANTA, GA., September 22, 2022 – Team Novo Nordisk, the world’s first all-diabetes professional cycling team, today announced an exciting new partnership with Airofit, leader in smart breathing training system, for the 2023 season.
“The effects of Respiratory Muscle Training (RMT) in endurance sports has been widely studied and represents a valuable tool to improve our athlete’s respiratory capacity and sport performance,” said Rafael Castol, TNN Chief Medical Officer. “In addition to the benefits that breathing techniques can provide our athletes in mental health and relaxation, our collaboration with Airofit will help us integrate structured RMT into our athletes’ daily routine to strengthen and improve their respiratory power and oxygen delivery and will also provide us with valuable information to monitor its impact on performance and recovery.”
Breath is fundamental to life, and better breathing for all is the cornerstone of Airofit’s mission. Based in Denmark, Airofit is a small health-tech startup with big ambitions – to bring better breathing to the world.
Working in close cooperation with leading breathing experts Airofit aims to deliver the ultimate in breath-training technology to the world of performance sports, general wellness, and health.
“We at Airofit are excited to work with Team Novo Nordisk, as they pursue to drive change within health throughout the world,” said Christian Poulsen, Founder and CEO of Airofit. “Both our companies are driven by the pursuit of a healthier tomorrow.”
To learn more about Airofit, please visit: https://www.airofit.com/